Energy

Introducing Snug Octopus: our smart tariff for storage heaters


Introducing Snug Octopus; UK’s very first smart tariff designed for traditional electric storage heaters.

With Snug, you can stay warm while saving money and helping the planet—all without investing in new tech. Octopus Energy customers have already saved over £100 million by using smart tariffs. Snug Octopus will allow them to save even more, whilst keeping warm.

Let’s walk you through what Snug Octopus is, how it works, and why it might be perfect for you.

What Is Snug Octopus?

Snug Octopus is the UK’s first smart tariff tailored for homes with traditional storage heaters. We know that many homes with storage heaters struggle with high bills – so we made this tariff for customers who really need it.

It’s designed to:

  • Automatically schedule your storage heaters to charge at the cheapest time of the day.
  • Provide up to 6 hours of cheap energy overnight, plus a 1-hour afternoon boost to keep you cosy through dinner.
  • Save the average customer £139 a year compared to a standard Economy 7 tariff.

Many homes struggling with fuel costs use electric storage heaters, making them especially vulnerable to rising energy prices.

Snug Octopus is designed to help these customers take charge of their heating, adjusting it to fit their personal needs and schedules – all while enjoying the peace of mind that comes from using energy at the cheapest and greenest times.”

Rebecca Dibb-Simkin

How Does It Work?

Storage heaters charge during off-peak hours (when electricity is cheaper) and release heat throughout the day. With Snug, we connect to your heaters via your smart meter and optimise their charging schedule to fit the cheapest and greenest times available.

You also get to decide how long you want to store heat each night, giving you tons of control over your energy use and costs.

Why Choose Snug Octopus?

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  1. Lower bills: Cut your heating costs by up to £139 annually.
  2. More control: Adjust how warm you want your home to be each day.
  3. Eco-Friendly Heating: Use energy when it’s greenest and help balance the grid.

Plus, our afternoon boost ensures your home is toasty by evening, perfect for a snug night in.

Is it for me?

Snug Octopus is ideal if you:

  1. Are already an Octopus Energy customer.
  2. Have storage heaters connected to a second-generation smart meter (SMETS2).
  3. Want to save money and stay cosy without investing in expensive upgrades.

Not sure if you’re eligible? Don’t worry—we’ll check everything during the sign-up process to make sure Snug is the right fit for you.

Sign ups officially open for Snug Octopus in the next few weeks. We’ll email as soon as you can switch.



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